Update · September 15, 2026
On Saturday, hours after the ribbon, BAM’s marketing director told every franchisee that “Corporate is taking swift, decisive, and appropriate action” over Reckless Bricks. On Tuesday night the Tucson store closed its fourth day having received nothing from BAM, by its own account: no filing served, no letter, no notice, no call. Nothing has been filed in BAM’s federal case since September 2, and no new case naming BAM has turned up in a search of federal dockets. BAM has said nothing in public since the ribbon. Katelyn Fagan, who wrote the promise, could not be reached for comment on Tuesday. What BAM has done all week is to its own website, and today it erased McAllen from its map a second time.
CONFIRMEDwhat reached Tucson by the close of its fourth day: nothing. No injunction served, no letter, no notice, no call, by the store’s account on Tuesday nightCONFIRMEDnothing in court and nothing in public: no filing in BAM Franchising v. Schneider since September 2; no new federal case naming BAM or the store; no statement from BAM since Saturday; Katelyn Fagan could not be reached for comment on TuesdayCONFIRMEDthe map, by BAM’s own sitemap and this site’s checks: McAllen, an open store, erased a second time before 7 a.m. MST and restored at 10:36 a.m. MST; an open Minnesota store added with no address on its page; a Florida store off the map for a few minutes; a duplicate Colorado page at a broken address; 43 page edits today, none a Tucson pageUNRESOLVEDwhat “appropriate action” is, whether anything stands behind the promise but the promise, and whether McAllen’s owner was told either time
The promise went out on Saturday, hours after the ribbon. Sunday, Monday and Tuesday have passed. In that time the store it was about could have had a letter, a notice, a process server at the door, a phone call. It has had none of them, and that was still true when it closed on Tuesday night. What BAM may do to a departing store is written in BAM’s own contract: the marks come down, the manual goes back, and for two years the owner stays out of any competing business within five miles of a Bricks & Minifigs store. Invoking any of it takes a letter. Four days in, no letter has come.
The promise, as it went to every franchisee on Saturday, reconstructed:
BAM’s franchise agreement, Section 15.D: “Upon termination of this Agreement for any reason, you agree that, for a period of two (2) years… commencing on the effective date of termination, neither you nor any of your owners… will directly or indirectly own a legal or beneficial interest in, or render services or give advice to… any Competitive Business operating within a radius of five miles of any Bricks & Minifigs® stores in operation.”
The store, Tuesday night: no injunction, no letter, no notice, no call.
If BAM has gone to a court, it is not the federal one. BAM Franchising v. Schneider has had no filing since September 2, when the magistrate judge moved Schneider’s anti-SLAPP deadline to Friday. A search of federal dockets on Tuesday turned up no new case naming BAM or the store. A state-court filing would not show in that search; it would surface first as service on the store, and the store has been served with nothing. The only court decision of the week ran the other way: on Monday Provo dismissed the criminal case that began with a complaint from BAM’s office. The next two dates in BAM’s dispute with Schneider are Friday, which is Schneider’s deadline, not BAM’s, and September 30, the American Fork hearing, to which BAM is not a party.
Since Saturday the public has had nothing from BAM. No statement on its website. Nothing to Brick Fanatics, whose “Bricks & Minifigs responds” headline had only the Slack message to report, or to Dexerto. Nothing in KSL’s story this morning on the case Provo dropped. Schneider’s video of the opening has passed 3.5 million views; Asmongold’s reaction to it, posted Monday, has passed 1.2 million. BAM told its owners to expect more “if and when it is appropriate to do so.” Four days on, nothing has been appropriate to say in public. Katelyn Fagan, the marketing director who wrote the promise, could not be reached for comment on Tuesday.
Times are Mountain Standard, Tucson’s; BAM’s office in Provo is an hour ahead, McAllen two. The one place BAM has acted is its own website, and it kept at it today. McAllen, the open Texas store BAM erased on Monday and restored at 9:07 p.m. MST, as reported, was gone again before 7 a.m. MST and back at 10:36 a.m. MST, by BAM’s own sitemap, in a batch that also added an open Minnesota store the map had been missing since at least Friday, with a page that carries no address, and three “coming soon” listings. A Florida store dropped off for a few minutes in the same hour. A Colorado store’s page appeared a second time at a broken address. Forty-three page edits today; not one a Tucson page. Southeast Tucson still redirects to BAM’s homepage.
The promise was made to the owners, and the owners are paying for it. Every franchisee pays 6 percent of revenue, plus a technology fee, for the brand and the map. What they have been shown for four days is open stores flickering on and off that map, and nothing at all done about the store the promise named. Whether a person or a process keeps removing McAllen, BAM has not said. Its owner has watched it happen twice in less than a day.
Every instrument BAM wrote for itself sits unused, and the days are counting. A letter costs a stamp. A notice costs a signature. A court costs a filing fee. BAM has spent none of them on the store, while spending four days on a map that cannot keep its own open stores listed. The next dated move in this dispute belongs to Schneider, on Friday. The last decision belonged to a court, on Monday, and it went the other way. In between, a store BAM calls “former” is open, and the promise is three days old.
Four days, four nothings: nothing to the store, nothing in court, nothing in public, and no one on the phone.
Later: a customer filmed the store on Thursday: the tarp is off the Bricks & Minifigs sign and a handwritten note on the door says “Temporarily Closed”, reported September 17.
Correction, September 17, 2026. The removals and the times on this page are unchanged. This page describes McAllen’s removals as BAM’s acts; they were changes on BAM’s website, and who made them, and why, is not established. A listing-by-listing audit of this site’s own copies of the locator found nine listings coming off or going on the map twenty-one times in three days, one of them four times in a single day. The correction in full.
Sources. The Tucson store, Tuesday evening, September 15. Katelyn Fagan, BAM’s marketing director, could not be reached for comment, Tuesday, September 15. BAM’s message to its franchisees, reported September 12. The franchise agreement attached to BAM’s 2026 Franchise Disclosure Document, Section 15.D, hosted here. The federal docket, BAM Franchising, Inc. v. Schneider, No. 2:26-cv-00593, through September 15, and a search of federal dockets for new cases naming BAM. BAM’s store locator and sitemap, captured Friday through Tuesday, September 12 to 15, and preserved with hashes; sitemap times are BAM’s own, converted from UTC to Mountain Standard Time, Tucson’s; the deletions and restorations and the third day, as reported. KSL, September 15. Schneider’s opening video and Asmongold TV, “He actually did it..,” September 14, view counts as displayed by YouTube on the evening of September 15.