Update · September 14, 2026
On Saturday evening, BAM’s marketing director told every franchisee that “Corporate is taking swift, decisive, and appropriate action” over Reckless Bricks. By Monday night, the end of the store’s third day, the store the promise was about had received nothing from BAM: no injunction, no letter, no notice, no call. Its sales, by its own account, were still breaking its records. What BAM did instead, timed by its own website, was delete two open stores from its map, put one back when caught, and lose a third.
CONFIRMEDthe promise: Saturday evening, in BAM’s Slack, to every owner, with an apology for the “blowback”CONFIRMEDthe action, per BAM’s website: Southeast Tucson erased Saturday and its accounts switched off; McKinney erased Sunday, open and paying; McKinney restored Monday, 43 minutes after this site reported it; McAllen erased Monday, open, and still gone at close of businessCONFIRMEDwhat reached Tucson: nothing. By the close of its third day, the store says it has been served with no injunction and has had no letter, no notice and no call from BAM, and that its sales are still breaking its own recordsUNRESOLVEDwhat “appropriate action” is. BAM has said nothing in public since the store opened
The message went out hours after the ribbon. It called the Tucson store the “former Bricks & Minifigs Southeast Tucson location,” said the company was “aware of the situation,” apologized for “any blowback this may create for you and your stores,” and promised more “if and when it is appropriate to do so.” In the operations channel the owners asked the questions a promise like that invites: whether the store was real, and whether it meant mediation with Schneider had gone badly. Nothing this site has seen answers them.
“Corporate is taking swift, decisive, and appropriate action in response.”
Times are Tucson time, Mountain Standard. BAM’s office in Provo is an hour ahead.
Decisive means deciding once. BAM’s map made three decisions in a day: McKinney off overnight, McKinney on again at 11:58, and, within the hour, the store next to it on the list off instead. A locator that contradicts itself between breakfast and lunch is not a decision. It is a company arguing with its own website, and a store falls off the map on each turn. The one reversal came 43 minutes after this site published, which is the only thing since Saturday BAM has done quickly.
Two days is a long time for a company whose marketing director was on Slack within hours of the ribbon. Across the store’s first three days, the subject of the promise has had nothing from BAM: no injunction, no letter, no notice, no call, by the store’s own account on Monday evening. The contract BAM wrote gives it courts to go to and letters to send. It has sent the store none of them. The store, meanwhile, says its third day kept the pace of the first two: sales still breaking every record the location had as a Bricks & Minifigs. The public has had nothing: no statement on BAM’s site, none in Dexerto, none in Brick Fanatics, whose “Bricks & Minifigs responds” headline had only the Slack message to report. The owners have had the promise and nothing since. What moved fast was the website, in both directions, and the accounts BAM controls, which went dark. Everything a customer or a franchisee could see was done by deletion; everything that would require a sentence was not done at all.
What BAM may do to a departing store is written down. Its own contract says the marks come off, the manual goes back, and the owner stays out of the business for two years within five miles, or three years and 25 miles by BAM’s own summary of the same clause. None of that has been invoked in public. What has been done instead is to a map that every franchisee pays 6 percent to be on, and to two stores that did not leave. Whether that is appropriate is a question for the owners who were promised it, and for the two whose stores were, for a day or for a day and counting, not on the map their royalty buys. BAM has not said. Its website has said everything so far. The one decision on the record since Saturday came from a court, and it ran the other way: on Monday morning Provo dropped the criminal case that began with a complaint from BAM’s own office.
Later: four days after the opening, BAM still had no official response, and its marketing director could not be reached for comment, reported September 15.
Later: a customer filmed the store on Thursday: the tarp is off the Bricks & Minifigs sign and a handwritten note on the door says “Temporarily Closed”, reported September 17.
Sources. BAM’s message to its franchisees and the owners’ thread, reported September 12. BAM’s store locator, store pages and sitemap, captured by The BAM Map Saturday through Monday, September 12 to 14, and preserved with hashes; sitemap times are BAM’s own, converted from UTC to Tucson time; the first deletion, the second and the third, as reported. The Tucson store, Monday evening, September 14. Brick Fanatics, September 13. BAM’s 2026 Franchise Disclosure Document, Items 6 and 17, hosted here.