Update · September 14, 2026
This morning’s report went up at 11:15 a.m. Tucson time. At 11:58, by BAM’s own sitemap, McKinney’s page and listing were back, identical to Sunday’s. Shortly after noon, McAllen, Texas, an open store, was missing from the locator the same way. BAM announced none of it. Somebody at BAM reads this site faster than BAM reads its own map.
CONFIRMEDMcKinney is back on BAM’s locator, its entry byte-for-byte what it was on Sunday, and its page answers again; BAM’s sitemap stamps the page’s return at 11:58 a.m. Tucson time, 43 minutes after this site published the deletionCONFIRMEDMcAllen, Texas, 4100 N 2nd St, is gone from the locator as of early Monday afternoon: its page redirects to BAM’s home page, its subpages stay live, and Google lists the store open until 7CONFIRMEDsearch the Reckless Bricks store’s Instagram followers for “bam,” “minifig” or “brick” and one Bricks & Minifigs store comes up: McKinney. McAllen’s account follows ten people and no one named Reckless. BAM’s manual gives corporate an administrator’s seat inside every store accountUNRESOLVEDwhy either happened. BAM has said nothing about the deletions, the restoration or McAllen, to the public or, in anything this site has seen, to its owners
The morning report said that BAM had deleted a second open store from its locator overnight, McKinney, Texas, and that the store, reached by phone, said it was open and still a Bricks & Minifigs. It was published at 11:15 a.m. Tucson time. BAM’s sitemap, the file every search engine reads, records the next event: at 11:58 a.m., McKinney’s page was saved and published again. By early afternoon the page answered, the listing was back on the locator, and the entry was byte-for-byte what it had been on Sunday, hours and all. Nothing was said. There was no note on the page, no post, no word to the owners that this site has seen. A store that had been erased from BAM’s map for at least half a day was simply on it again, 43 minutes after the erasure was reported.
Monday morning: “McKinney, TX” absent from the locator; the store’s page returns BAM’s home page.
BAM’s sitemap, Monday: the page’s last-modified time is 2026-09-14T18:58:55+00:00, which is 11:58 a.m. in Tucson.
Monday afternoon: “McKinney, TX. 1411 N Custer Rd, Ste 200,” listed again; the page answers.
The same afternoon capture that showed McKinney restored showed something else: the locator’s count had not moved. It was 303 in the morning without McKinney and 303 in the afternoon with it, because a different store had gone. “McAllen, TX,” 4100 N 2nd St, Suite 200, was on the locator all morning. Shortly after noon it was not. Its page on BAM’s site redirects to BAM’s home page, the treatment McKinney got overnight and Southeast Tucson got on Saturday, while its subpages stay up under BAM’s banner. The store is open. Google lists it open until 7. Its Facebook page and Instagram are linked from those subpages, still under the Bricks & Minifigs name.
On BAM’s own locator, sorted by state and then by name, McAllen sits directly above McKinney. Within the same hour, one Mc came back and the other went. By the close of business on Monday, McAllen was still gone. That makes three open stores off BAM’s map since Saturday, one of them put back after this site noticed. Southeast Tucson left and said so. McKinney and McAllen have said nothing, and neither has BAM.
Every Bricks & Minifigs store has an Instagram account, created by corporate at onboarding under BAM’s own manual. The Reckless Bricks store in Tucson has an account that is days old, with 221 followers on Monday. Search those followers for “bam,” for “minifig” or for “brick” and one Bricks & Minifigs store comes up. It is McKinney, the store BAM erased from its map on Sunday and put back 43 minutes after this site noticed. McAllen’s account follows ten people, none of them Reckless. Instagram does not say when McKinney followed; the account it follows did not exist a week ago, so the follow and the deletion fall in the same 48 hours. What BAM could see is not in doubt. By its own operations manual, every store’s account “must invite and maintain a corporate administrator from the Franchisor,” on pain of termination, and the franchisor “maintains complete control over the Bricks & Minifigs brand and its messaging.” BAM sits inside every store’s Instagram. It can see what its stores follow.
So the record, as BAM’s own website and Instagram tell it: the store that left was erased on Saturday and its accounts switched off. The one store in the system whose account follows Reckless Bricks was erased on Sunday, open and paying, with no notice to anyone, and restored within the hour of a report about it. The store directly above it on BAM’s list was erased in the same hour, and is still gone. What that adds up to is for the reader. BAM has not said.
A Bricks & Minifigs owner pays BAM 6 percent of revenue, or $500 a month, whichever is more. Part of what that buys is a place on the map at bricksandminifigs.com, the page a customer lands on when they search the brand. For every hour a store is missing from it, BAM’s own locator hands that store’s customers to the next store over: in McKinney’s case, to Plano and Frisco; in McAllen’s, to whatever the search box finds. The owners were not told. The customers were not told. Nothing on BAM’s site marks a store as missing; it is simply not there, and its address returns the home page, the way a made-up address does.
Times are Tucson time, Mountain Standard. Provo is an hour ahead, McKinney and McAllen two.
Correction, September 17, 2026. The removal, the return and the times on this page are unchanged, and the reason was graded unresolved here, which was right. What does not stand is the headline’s setting of the return against this site’s report, as if one caused the other, and its naming of BAM as the actor in a change to its own website. A listing-by-listing audit of this site’s own copies of the locator found nine listings coming off or going on the map twenty-one times in three days, one of them four times in a single day, so a listing that returns within the hour is answering nothing. The correction in full.
Sources. BAM’s store locator, its McKinney and McAllen pages and subpages, and its sitemap, captured by The BAM Map on Monday morning and Monday afternoon, September 14, and preserved with hashes; sitemap times are BAM’s own, converted from UTC to Tucson time. Bricks & Minifigs McAllen on Google, September 14. BAM’s message to its franchisees, reported September 12. The morning report, September 14. BAM’s 2026 Franchise Disclosure Document, Item 6, hosted here.