Update · September 14, 2026
Between Sunday morning and Monday morning, BAM’s store locator went from 304 listings to 303. The missing one is McKinney, Texas, a franchise that opened last year, is open today, and said so by phone. It is the second open store BAM has erased from its own map in 48 hours, and BAM has still said nothing in public. On the streams, the crew that opened Tucson is already talking about Virginia.
CONFIRMEDMcKinney, Texas, vanished from BAM’s locator between Sunday morning and Monday morning: 305 listings on Saturday, 304 on Sunday, 303 on Monday. Its page on BAM’s site now redirects to BAM’s home page.CONFIRMEDthe store is open and still branded Bricks & Minifigs. It said so by phone on Monday. Its Facebook page, posting three days ago, still carries BAM’s address, BAM’s own Texas page still lists it, and its Instagram account follows the Reckless Bricks store.CONFIRMEDthe Tucson store’s Bricks & Minifigs accounts on Facebook and Instagram, linked from BAM’s site on Saturday, were deactivated over the weekend, and not by the store. BAM’s manual puts a corporate administrator on every store account.UNRESOLVEDwhy BAM removed McKinney, and whether Virginia is the second Reckless Bricks. Sheldon Norcross said “Virginia next” on stream, in a clip Echo Base Network aired Monday. Nobody has named a store.
On Sunday morning, BAM’s store locator carried 304 listings. It had carried 305 on Saturday; the one that vanished overnight was Southeast Tucson, the store that opened as Reckless Bricks at noon. On Monday morning it carried 303. The missing one is “McKinney, TX,” 1411 N Custer Rd, Suite 200. Nothing was added. Nothing else changed. The store’s page on BAM’s site now redirects to BAM’s home page, which is what BAM’s site does with an address that does not exist. Type “McKinney, TX” into the locator and it offers Plano, then Frisco.
Sunday morning: “McKinney, TX. 1411 N Custer Rd, Ste 200, McKinney, TX 75071. Mon-Sat 11AM to 7PM. Sun 12PM to 5PM.”
Monday morning: the listing is gone, and the store’s page returns BAM’s home page.
Monday morning, BAM’s Texas page: “McKinney, 1411 N Custer Rd Suite 200,” with a link that lands on BAM’s home page.
The store is not gone. Google had it open on Monday, closing at 7. Its Facebook page posted three days ago, inviting grandparents and grandchildren to come and play, under a masthead that still lists BAM’s address, a bricksandminifigs.com email and the store’s page on BAM’s site, the link that now lands on BAM’s home page. Reached by phone on Monday and asked about the locator, the store said it is open. It did not say why the map no longer shows it. Neither has BAM.
One more thing is public. As of Monday, the McKinney store’s Instagram account follows the Reckless Bricks store’s account, which is days old. That is a follow, not a statement, and this site asked the store nothing about it. It is the only visible thread between the two stores BAM has erased.
BAM’s own website still introduces the owners. On the store’s about page, which BAM left up: “We are Jeven and Tanya Stasey, enthusiastic LEGO® aficionados and the proud owners of this friendly hub of creativity. Our journey began when we sought a fulfilling career change to carry us into a vibrant retirement.” They opened on May 3, 2025. Sixteen months in, the map no longer knows they exist.
BAM does not announce what it does to its website, but the website keeps a record: the sitemap every search engine reads, with a last-modified time on every page. This is what it shows for the weekend. Times are Tucson time, Mountain Standard, which does not change for daylight saving; BAM’s office in Provo runs an hour ahead, and McKinney two hours ahead.
Saturday, 3:13 p.m. in Tucson, 4:13 in Provo, three hours after the ribbon: BAM’s Arizona page was edited. It lists twelve Arizona stores today, and Southeast Tucson is not one of them. Sunday, 2:52 p.m. in Tucson, 4:52 in McKinney: McKinney’s wish-list page was edited, so the store’s pages were still being tended that afternoon. Between then and Monday morning, McKinney’s main page came down and its listing went with it. Monday, 7:47 a.m. in Tucson, 8:47 in Provo, the first hour of BAM’s business day: a page titled “Test Delete 2” was published under a location BAM’s system calls “Example Location,” filled with placeholder Latin. The “2” is what WordPress adds when a page called “Test Delete” already exists. Someone at BAM spent Monday morning testing what happens when a page is deleted. BAM’s Texas page, last edited August 27, still lists McKinney, with a link to nowhere.
The Tucson store’s accounts went the same way. On Saturday afternoon, BAM’s page for Southeast Tucson still linked the store’s Facebook page and Instagram account, both under the Bricks & Minifigs name. By Monday, Instagram says the page “isn’t available” and Facebook says the content “isn’t available right now.” They were deactivated over the weekend, and not by the store. BAM’s operations manual says who else holds the keys: corporate staff “will create your Facebook and Instagram accounts and assign them to your store,” every Bricks & Minifigs account “must invite and maintain a corporate administrator from the Franchisor,” and the franchisor “maintains complete control over the Bricks & Minifigs brand and its messaging.” The accounts corporate created, corporate switched off.
Two open stores in two nights is not a glitch. Southeast Tucson left in public, with a ribbon and five livestreams. McKinney has done nothing in public at all. It is open, it is still called Bricks & Minifigs, and on Sunday it was on the map.
In public, nothing, for two days. The only words are the ones that reached its owners on Saturday evening: “Corporate is taking swift, decisive, and appropriate action in response.” The owners asked whether the store was real and whether mediation with Schneider had gone badly. Nothing this site has seen answers them. Dexerto and Brick Fanatics have run the story, citing this site, and on Monday morning The Express Tribune, in Pakistan, ran it without saying where it came from. No newspaper or station in Tucson, Utah or Texas has published a word, though a television crew came through the Tucson store on Saturday, according to the streams. BAM gave none of them a statement. It gave the internet two deletions, two dead accounts and a test page.
The question Tucson put to every other owner is arithmetic. On Saturday, Schneider made the offer on his own stream: put Reckless Bricks on your store, “pay me zero percent,” against BAM’s royalty of 6 percent or $500 a month. He called Tucson “the first domino.” On Sunday, Sheldon Norcross did the count on the floor.
“This is the first store. There’s 300 stores in total, so we just have 299.”
BAM’s own numbers size the field. Its 2026 disclosure counts 217 franchised stores at the end of 2025. Its locator on Monday carries 264 open listings and 39 marked coming soon. Ten owners left last year, by BAM’s count: seven sold, two signed mutual terminations, one closed. Plano and Frisco, the two stores the locator now offers a McKinney customer, are both on that list. Leaving through BAM’s paper costs a $30,000 transfer fee or a covenant, two years and five miles in the contract, three years and 25 miles in BAM’s own summary of it. Tucson took a third door, a new name and zero percent, and BAM’s answer so far is a deletion.
The owners were organizing before there was anything to organize around. In August, this site reported that BAM had told its franchisees not to organize, then cut at least eight of them from its Slack, and that its chairman had put the prohibition in a letter. Two of the eight are in Virginia, Williamsburg and Woodbridge. On Sunday, Total AFOL told his viewers why the first store is in Tucson: “A lot of the franchises, the former owners, are having issues with corporate,” and the Tucson owner “was the first brave one to say, I’m done with them.”
Then there is Virginia. In a clip that Echo Base Network aired on Monday, Norcross, on stream this weekend, told his viewers where the crew goes next: “I guess we’re going to, like, Virginia next. So I’m going back home and then I’m going to, like, Virginia for the next one.” Asked how long until the Virginia one: “I don’t know if I’m allowed to, like, say.” Echo Base drew the inference any viewer would, and so does this site: the next one is a store. Nobody has named it. BAM’s locator lists ten open stores in Virginia and three coming, in Alexandria, Roanoke and Loudoun County, where the sign went up in Leesburg last week. Two of the ten are the stores BAM cut from its Slack. That is the whole public record, and it is an inference, graded as one above. This site has not asked. It reported the first store the hour it opened, from the public stream, and it will report the second the same way.
Sunday in Tucson ran ahead of Saturday. “Our sales are much better at this time today than it was yesterday,” Total AFOL said in the afternoon, and later, relaying the owners: what they had “made yesterday and today, just two days of being open as a Reckless Bricks, is more than they made all last month being a Bricks and Minifigs.” “They did what Bricks and Minifigs used to do in a month, in a day,” Norcross said in the morning. “He was going to have to close down.” The shelves sold down on Saturday and were restocked overnight. A customer at the counter had driven 70 miles. No police, no security and no one from BAM appeared on any of the weekend’s streams. The store closed at 6 on Sunday with the crew still there.
Times are Tucson time, Mountain Standard. Provo is an hour ahead, McKinney two.
BAM Franchising, Inc. v. Schneider has a deadline on Friday: Schneider’s anti-SLAPP special motion is due September 18, by order. Answers were due September 2, and as of the docket’s Sunday refresh nothing has been filed since. BAM has two ways to speak that this site reads every day, the docket and its own website. This weekend it used only the second, by deletion: two stores off the map, two accounts off the air. Two things would change the story, a public statement from BAM or a third store. The locator is counted every morning now.
Correction, September 17, 2026. The removal and the times on this page are unchanged, and the reason for it was graded unresolved here, which was right. The headline names BAM as the actor, which reads as a decision by the company rather than a change on the company’s website; who made the change, and why, is not established. A listing-by-listing audit of this site’s own copies of the locator found nine listings coming off or going on the map twenty-one times in three days, one of them four times in a single day. The correction in full.
Sources. BAM’s store locator, its McKinney pages, its Arizona and Texas pages, its sitemap and its “Test Delete 2” page, captured by The BAM Map on Sunday morning and Monday morning, September 13 and 14, and preserved with hashes; sitemap times are BAM’s own, converted from UTC to Tucson time, Mountain Standard. The McKinney store, by phone, September 14. Bricks & Minifigs McKinney on Facebook and on Google, September 14. The Tucson store’s former Facebook page and Instagram account, checked September 14. BAM’s operations manual, the social-media policy and onboarding sections. Total AFOL’s Sunday stream and Sheldon Norcross’s Sunday streams, quotes checked against the audio. Echo Base Network, September 14. The Burn, September 9. The Express Tribune, September 14. BAM’s 2026 Franchise Disclosure Document, Items 6, 17 and 20 and Exhibit G, hosted here. The shadowban and the chairman’s letter, reported in August. The opening, the message to the owners and the first deletion, reported September 12 and 13. The federal docket, pulled September 14.