Update · September 13, 2026
Between Saturday afternoon and Sunday morning, BAM’s store locator lost one of its 305 listings, “Southeast Tucson, AZ,” and the store’s page on BAM’s site now lands on BAM’s home page. That is what “swift, decisive, and appropriate action” has meant so far. By then the story had left BAM’s Slack: Dexerto carried the opening and BAM’s message to its owners before 7 on Sunday morning, citing this site, a Russian outlet ran the same facts in translation minutes later, and Brick Fanatics followed before 10, also citing this site. No Tucson station or paper has published a word so far.
CONFIRMEDBAM’s locator went from 305 listings to 304 between Saturday afternoon and Sunday morning, Southeast Tucson the one removed, its store page now redirecting to BAM’s home page; Dexerto published Sunday at 6:57 a.m. Mountain time, linking this site’s reports; DUNGEN followed in Russian, unattributed; Brick Fanatics published at 9:54 a.m., linking both reportsCONFIRMEDthe store closes at 6 PM today, and the Reckless Crew is thereCORROBORATEDat least 15 sales an hour on Saturday, from the rates observed in the livestreams; Echo Base Network reports the owner made more on Saturday than in the whole of August; former Bricks & Minifigs owners came, per Total AFOL’s stream; people on the streams said they were driving in from hundreds of miles awayUNRESOLVEDwhether BAM has done anything beyond editing its website; no public statement, and no answer to its own owners’ question of what the action is
On Saturday afternoon, hours after the ribbon in Tucson, BAM’s store locator still listed “Southeast Tucson, AZ” at 8110 S Houghton Rd, and the store’s page on BAM’s website still called it an “Authorized LEGO® Reseller in Southeast Tucson, AZ.” A customer who searched BAM’s site that afternoon was sent to Reckless Bricks. By Sunday morning the listing was gone: 305 entries became 304, the one missing is the Tucson store, nothing was added, and Tucson Central and Tucson Northwest are where they were. The store’s page now sends a visitor to BAM’s home page, which is what a made-up address does.
Saturday afternoon: Authorized LEGO® Reseller in Southeast Tucson, AZ | Bricks & Minifigs. Store Details. Address: 8110 S Houghton Rd STE 162, Tucson, AZ 85747.
Sunday morning: the same address on BAM’s site returns BAM’s home page.
The deletion is the first thing BAM has visibly done about the store, and it did it to itself. On Saturday evening its marketing director, Katelyn Fagan, told every franchisee that the store was “operating out of the former Bricks & Minifigs Southeast Tucson location” and that “Corporate is taking swift, decisive, and appropriate action in response.” At that hour BAM’s own website still called the location current, and an owner had already pointed out that the “former” store recorded sales in BAM’s Patron system on Thursday. Overnight, the website caught up with the message.
BAM’s first swift, decisive, and appropriate action was on its own website.
Nothing, in public. The message to the owners apologized for “any blowback this may create for you and your stores,” said the store “may bring renewed attention and negativity to the brand after much of the conversation had begun to quiet down,” and promised to “share additional information if and when it is appropriate to do so.” No customer, no reporter and no reader of BAM’s website has been told anything. The owners who asked what the action is have not been answered either, in anything this site has seen.
Dexerto’s report, by Zackerie Fairfax, went up at 6:57 on Sunday morning, Mountain time. It has the opening, Schneider’s offer to every Bricks & Minifigs owner against BAM’s royalty of 6 percent or $500 a month, the marketing director’s message, the owners’ questions about mediation and Patron, and the locator that still listed the store on Saturday. It attributes the internal material to this site and links both reports by name. It is careful where this site was careful: public material does not establish who owns the business, and Schneider’s 70 percent figure is his own. One date is loose. It puts BAM’s suit against Schneider in June; the verified complaint was filed May 27 in Utah’s Fourth District and reached federal court in June.
Eight minutes later, DUNGEN, a Russian-language outlet, published the same facts in translation, Slack message and owners’ thread included, with no link to Dexerto or to this site. In Tucson, where the store is, nothing: KGUN, KOLD, KVOA, the Arizona Daily Star and the Tucson Sentinel had published nothing by Sunday morning, though “the news is here” was said on the floor on Saturday.
At 9:54, Brick Fanatics, the LEGO news site, ran a piece by Jack Yates under the headline “Bricks & Minifigs responds to ‘Reckless Bricks’ shop opening.” The response it means is the Slack message, credited to this site and linked; BAM gave the site no statement. It noticed one thing on its own: the store “appeared on the BAM website, but this has since been removed.”
The opening was not advertised. Based on the rates observed in the livestreams, the register kept a pace of at least 15 sales an hour on Saturday, which puts the day’s count at 120 at the least. Echo Base Network, in its video on the opening, reports that the owner made more on Saturday than the store had in the entire month of August, its last full month as a Bricks & Minifigs. Former Bricks & Minifigs owners came through the door, per Total AFOL’s stream. On the streams, people said they were driving in from hundreds of miles away for Sunday, and the crew told them to come. The store closes at 6 PM today, and the Reckless Crew is there; the store confirmed the hour by phone.
BAM Franchising, Inc. v. Schneider, filed May 27 and in federal court since June, went to mediation on September 1, over an offer from Schneider’s side, with nothing public about the outcome, and has a September 18 deadline for Schneider’s anti-SLAPP motion. BAM’s paper says what it can do to a departing owner: stop the marks, return the manual, stay out of the business for two years within five miles, or three years and 25 miles by BAM’s own summary of the same clause. Whatever it chooses will surface in one of two places this site reads every day, the dockets and BAM’s own words. So far the words have gone to the owners and the action has gone to the website. The store on Houghton Road closes at 6 PM today, and the Reckless Crew is there.
Later: a customer filmed the store on Thursday: the tarp is off the Bricks & Minifigs sign and a handwritten note on the door says “Temporarily Closed”, reported September 17.
Later: BAM’s West Coast franchise business coach is telling owners in her region that the company closed the store itself, “That was us”, reported September 18.
Sources. BAM’s store locator and its Southeast Tucson store page, captured by The BAM Map on Saturday afternoon and Sunday morning, September 12 and 13, and preserved with hashes. Dexerto, September 13. DUNGEN, September 13. Brick Fanatics, September 13. Echo Base Network, September 12. BAM’s message to its franchisees and the owners’ thread, reported September 12. The opening and the streams, reported September 12. BAM’s 2026 Franchise Disclosure Document, hosted here. The September 2 order in BAM Franchising, Inc. v. Schneider, reported.