The correction went to the company’s announcements channel, not to the thread where the owners asked. It counts 187 stores, 155 up and 32 down, after leaving out 2026 openings, closed stores, stores with “significant periods of closure” and stores with “substantially disrupted operations,” judged on “operating history, transitions, interruptions, and compliance and other matters” that BAM says it will not discuss publicly. BAM’s own tables counted 223 outlets at the end of 2025, its locator listed 267 open stores on October 30, and its current franchise agreement requires a franchisee to send it a profit and loss statement every month.
PRIMARY SOURCEThe chief executive’s post in the #announcements_general channel of BAM’s Slack, November 3, 2026, reconstructed below; BAM’s 2026 franchise agreement and disclosure document; the owners’ thread (as reported).
CONFIRMED155 plus 32 is 187, and 155 of 187 is 82.9%. BAM’s 2026 disclosure counts 217 franchised and 6 company-owned outlets at the end of 2025 (Item 20) and 67 franchised stores opened during 2025 (Table 3). Section 4 of the 2026 franchise agreement requires monthly profit and loss statements from the franchisee, and Section 11 sets the deadline at 15 days after the end of each month.
AS STATEDThe counts, the criteria and the word “inadvertently” are BAM’s. The stores left out are not named, the original figure’s store count was not published in the newsletter, and the post does not say how stores opened during 2025 were compared.
INFERENCETaking stores out of the comparison raised the share from 82% to 82.9%. A removed group raises an average only if its own rate was below the rest. If the 82% was this comparison with more stores in it, as the post says, a smaller share of the stores it removed were up than of the ones that stayed.
The owners asked on November 3, in the channel where they talk to each other, how the 82% was derived (as reported). The answer came later that day, in a different channel, from the chief executive.
Each claim in the post, set beside a document BAM wrote. What the post concedes is credited as it stands; what it asserts is checked.
That review identified some store numbers that had inadvertently been included. Those locations have been removed, and the revised comparison is as follows
Of the 187 stores included, 82.9%, approximately 83%, reported growth, replacing the 82% originally published.
CONFIRMEDThe published figure is withdrawn by its author. The newsletter’s growth paragraph printed a percentage and no counts; the counts arrived after the owners asked (as reported).
INFERENCERemoving stores raised the share. That happens only when a smaller share of the removed stores were up than of the ones that stayed. Whatever was “inadvertently” included was holding the number down, and the correction raised it.
The comparison excludes current-year openings, closed stores, stores with significant periods of closure, and stores with substantially disrupted operations during extended transitions or other factors. The transition-related exclusions included stores with positive growth as well as stores with declines.
CONFIRMEDBAM’s 2026 disclosure counts 223 outlets at the end of 2025; 187 are in the comparison, so at least 36 stores that existed at the start of the year are not. The closed stores on this site’s record include Salem, which BAM closed on June 4 over “a devastating social media campaign” (as reported), Southeast Tucson, which its coach said BAM “bought out the lease, closed them down” (as reported), and Sarasota, which BAM’s own email called closed (as reported). The post does not define “extended transitions”; in August the same CEO described a “structured system” moving stores from “struggling” franchisees to “system compliant” ones (as reported).
AS STATEDSixty-seven franchised stores opened during 2025 (Item 20, Table 3). They are not current-year openings. A store that opened in August 2025 sets three months of 2025 against ten months of 2026 and grows by the calendar; the post does not say whether such stores are among the 187 or how they were compared.
As the franchisor, we have information about operating history, transitions, interruptions, and compliance and other matters that informs these decisions.
CONFIRMEDCredited: BAM holds each store’s history and compliance record and used it to decide which stores count. The post does not say what counts as disruption beyond “extended transitions or other factors.” In August, asked at its town hall about stores reporting losses “in excess of 20% due to the scandal,” the same CEO said “what’s harder to establish is exactly how much of every store’s decline was caused by this issue” (as reported). The November figure leaves disrupted stores out on criteria BAM applies store by store and does not publish.
Individual franchisee circumstances are handled directly with the owners involved. We can explain the criteria for the comparison while protecting information that is not appropriate for public discussion.
CONTRADICTEDOn June 4 BAM published a release citing “gross negligence” and “operational gaps” by Salem’s prior owner (as reported). On September 19 its chief operations officer told every franchisee the Tucson store “will be shut down” (as reported). The “public” here is BAM’s own Slack, where the manual says “Any communications Corporate deems inappropriate are subject to deletion” (as reported), where at least eight owners were shadowbanned (as reported), and where the chairman wrote that discussion of the owners’ association “cannot be permitted” (as reported).
INFERENCEWhat is withheld is the list of stores left out and the rule for part-year stores. The criteria are offered; the list is not. A list of the stores BAM judges disrupted or non-compliant would be a list of owners. That is an inference from the post, not a statement in it.
At the franchisor level, top-line sales are one of the primary and most consistently available measures we use to track growth across reporting stores.
We do not (yet) have access to real-time profit-and-loss statements for every individual location.
CONFIRMEDBAM’s 2026 franchise agreement, Section 4: the franchisee “must furnish us periodic reports, which include and are not limited to, monthly gross revenue reports and monthly profit and loss statements and balance sheets,” kept on “a common chart of accounts.” Section 11, Records, Reports, and Financial Statements, sets the terms: “within 15 days after the end of calendar month, a profit and loss statement for your Store for the previous month and a year-to-date statement of financial condition as of the end of the previous month,” a quarterly “balance sheet and income statement and statement of cash flow,” and annual statements “prepared in accordance with generally accepted accounting principles.” Monthly gross revenue reports are due with the royalty, 6% of monthly gross revenues. On paper, a franchisee on this agreement reports its profit to BAM as regularly as its sales. Under Section 14, failing “to submit when due reports or other data, information or supporting records” is a default when repeated or left uncured after notice, so a store that is not a “reporting store” is a store in breach of its agreement.
AS STATED“Real-time” is the post’s word, and monthly statements are not real-time. The post does not say whether BAM holds the monthly ones, or what the “(yet)” refers to.
INFERENCEBAMCon promised “your first look at a game-changing tool: The Matrix,” a scorecard “built directly into Patron,” with a session on connecting “the Sales, Inventory, and Finance sections of your Success Matrix” (as reported). If that is the tool the “(yet)” waits for, it is the one BAM built its convention around.
Without a complete and current view of each store’s costs and expenses, we cannot assess individual store profitability through this sales analysis. That is why the statistic was presented as a measure of sales growth.
CONFIRMEDThe newsletter’s words were “82% of reporting stores are showing positive growth for the year (YOY). Helping more stores share in the ongoing improvement remains a priority,” and “encouraging signs of renewed momentum” (as reported). It did not say sales, and it did not say what the figure could not show.
CONFIRMEDThe first sentence is the owners’ point, conceded: a store can be up on last year and “still not breaking even” (as reported). The one set of store figures a BAM franchisee has put on the public record shows a loss (as reported). The same company decides which owners are “struggling” for the transitions it described in August (as reported).
Positive year-over-year sales trends among the stores included in this comparison are a meaningful indicator of sales momentum within the brand and an important part of how we assess our direction.
CONFIRMEDBAM’s own disclosures put the average franchise store at $579,853 for 2023, $538,226 for 2024 and $507,684 for 2025, lower each year (as reported). Growth through October 2026 is growth on the lowest base of the three. The 2026 edition’s own tables do not agree with each other (as reported).
Our direction remains clear: stronger store operations, accountable ownership, consistent standards, and continued improvement.
AS STATED“Accountable ownership” and “consistent standards” are November’s words for the system the CEO described in August, moving stores from “struggling” franchisees to “system compliant” ones, with plans “already underway and… getting approval from legal” (as reported). “Compliance” is the word the post uses for what decides which stores count.
| Figure | Number | Source |
|---|---|---|
| Stores in the comparison | 187 | The post |
| Up through October | 155 | The post |
| Down | 32 | The post |
| 155 as a share of 187 | 82.9% | Arithmetic |
| Outlets at the end of 2025 (217 franchised, 6 company-owned) | 223 | 2026 FDD, Item 20, Table 1 |
| 155 as a share of 223 | 69.5% | Arithmetic |
| Open stores on BAM’s locator, October 30 (as reported) | 267 | This site, October 31 |
| 155 as a share of 267 | 58.1% | Arithmetic |
| Year-end outlets not in the comparison | at least 36 | 223 minus 187 |
| Franchised stores opened during 2025, not current-year openings | 67 | 2026 FDD, Item 20, Table 3 |
The locator count includes stores opened in 2026, which the comparison excludes by rule; the year-end count does not. Both are BAM’s numbers. If the comparison includes stores outside the 223, more of the 223 are out of it, not fewer.
The owners asked in #forum_operations, the channel where they talk to each other; the thread under the question had nine replies and none from an officer as of the publication of that update (as reported). The correction went to #announcements_general, the channel for “Company-wide announcements and work-based matters.” The post opens by quoting the owners’ word back, “misleading,” and does not name the thread.
The fair reading, and its limit. A same-store comparison that leaves out new and closed stores is the ordinary way to measure growth, and the post says what it leaves out. The CEO corrected a published figure in writing within a day of being challenged, gave the counts the newsletter had not, and said plainly that the figure measures sales, not profit, which is more than the newsletter said. Monthly statements are not real-time, a franchisor’s view of profit is only as good as what its stores send, and a franchisor has reasons not to publish store-level data to its owners. The stores left out may include stores that grew; the post says some did. The limit: the criteria are BAM’s, the list is withheld, the rule for stores opened during 2025 is unstated, and “compliance” as a criterion makes the count a judgment about owners as well as a measure of sales. The right of reply is open to BAM and Ammon McNeff.
The 82% thread. The retired-set lots. “Harder to establish”. The structured system. BAMCon and the Matrix. Item 19. The tables that do not agree. The locator. The June 4 release. “Will be shut down”. The Slack policy. A franchisee’s own figures. Part 4.
Sources. The #announcements_general channel of BAM’s Slack workspace, November 3, 2026, as the chief executive typed it; BAM’s 2026 Franchise Disclosure Document, Items 6 and 20, and the franchise agreement attached to it, Sections 3, 4, 11 and 14; this site’s earlier reporting as linked.