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Morrow Hill became CM Legacy Holdco the day Part 1 was posted

PRIMARY SOURCEThe three state filings, with their signature dates and effectiveness elections, are held by this investigationINFERENCEThat the filers acted in concert; the record shows the same maneuver on the same day, not any communication among them

On May 21, 2026, a real-estate firm in Dallas quietly filed a one-page form with the Texas Secretary of State and, on paper, became a different company. “Morrow Hill, LLC” gave up its name and took a new one: “CM Legacy Holdco, LLC.” It is the kind of housekeeping nobody is meant to notice. Two things make this one worth stopping on. The first is the date. May 21 is the day Reckless Ben posted Part 1 of his video about Bricks & Minifigs, seen more than six million times since, and the day the company put out a statement saying it had “absolutely nothing to do with this situation.” The second is that Morrow Hill was not acting alone. That same day, four states away, the McNeff family’s own asset-protection company did the identical thing to itself. Twice.

Why a Dallas real-estate firm is in a story about a Utah toy franchise

Morrow Hill is not a stranger to Bricks & Minifigs. It is the real-estate company the franchisor routes its new franchisees to in its confidential onboarding materials, a steer this site has documented and one the franchise disclosure document does not mention. That alone would make its filings worth a look. But the connection is not only a business arrangement. It is, in the vendor’s own public words, a family one.

About a year ago, Morrow Hill’s co-founder posted this to LinkedIn:

And the McNeffs answered. Among the 47 reactions to that post are the franchisor’s own page and its two most senior officers:

They know each other off the screen, too. From the same post, the group in person:

And this is not the co-founder’s first turn in the story. He hosts a podcast, and it was on his show that Bricks & Minifigs’ chief executive said he does not see people as humans, he sees “output machines,” a remark this site covered here. The vendor the franchisor recommends, whose founder calls the McNeffs family, is also the vendor whose founder handed the McNeffs’ chief executive a microphone.

So when Morrow Hill shed its name on May 21, it was not an unrelated company doing unrelated paperwork on a coincidental day. It was a company the franchisor sends its franchisees to, whose founder calls the McNeffs family, hosts their CEO on his show, and whose family reacted to his post in kind.

The move all three made

Each of the three filings is the same kind of act: an operating company renames itself to a husk. “Legally Mine” becomes “LM Oldco.” Its accounting arm becomes “LMTA Oldco.” “Morrow Hill” becomes “CM Legacy Holdco.” In each case the live name is retired and the company is left holding an “old company” or “legacy” label, the kind of name a business gives the shell it is walking away from. That is worth pausing on for the two Utah filings in particular, because renaming a company so that value sits out of reach of a future judgment is not an incidental detail of this enterprise. It is the product the McNeffs’ company sells. Legally Mine markets asset protection to doctors: arrange your holdings so that a plaintiff who wins still cannot collect. On May 21 the firm that teaches the maneuver performed it on itself.

The three filings, side by side

Why the same date is the point

A company that wants a filing to take effect on a particular future day has a simple way to arrange it: sign whenever, and write that date in the box the forms provide. The Texas form offers it as a checkbox; the Utah form offers a line reading “future effective date, if not to be effective upon filing.” Fill it in, and the day you actually hand the paper over does not matter. None of these three used it. All three were left effective on filing, which means the effective date was not set on the form at all. It was set by the act of filing, by someone choosing to walk a pre-signed instrument to the counter on a chosen day. All three chose May 21.

On the Utah side the choosing is stark. The two renames were signed on May 7, two weeks before the video existed in public, and then held before being filed together, in the same minute, at 4:49 PM on the 21st. Whatever else is uncertain, the Utah paperwork was not a reaction to watching the video. It was drafted, signed, and waiting before the video appeared. That leaves two readings, and only two. Either the filers knew when the video was coming, or someone watched it arrive and walked the pre-signed instruments to the state that same afternoon. Both end in the same place: the papers were ready, and May 21 was the day they were spent. The Texas rename was signed on May 20, the day before the video posted, and filed on the 21st. A tighter turn, but the same shape: signed first, filed on the day, effective the moment it was filed.

The fair counterpoint. Renaming a limited-liability company is legal and ordinary, and a name change is not a transfer of anything; these filings rename the entities, they do not by themselves move a dollar of assets. The three are legally independent public acts, and what the record shows is the same maneuver on the same day, not evidence that the people who signed them spoke to one another; that they coordinated is an inference this post marks as an inference and does not assert. Morrow Hill took an outside investment in April 2026, which gives its move to a founder’s “legacy” holding company a business reason the two McNeff renames do not have, although its amendment was signed on May 20, a month after that investment closed and on the eve of the filing. The two Utah filings share a 4:49 PM timestamp with each other; the Texas filing shows the date but no time on its face, so “same day” is documented for all three and “same minute” is documented only for the Utah pair. The LinkedIn post and its reactions are public and shown here as posted; they establish a relationship and a public exchange, not a plan. This site is not neutral about BAM and says so; every filing below is public and can be pulled, and everyone named is presumed to have acted lawfully.

Sources. Utah Division of Corporations, Amendment to Certificate of Organization, filing number 2605221009625B (entity 7228976-0160, “Legally Mine, LLC” to “LM Oldco, LLC”) and filing number 2605221009572B (entity 11646910-0160, “Legally Mine Tax and Accounting, LLC” to “LMTA Oldco, LLC”), each signed by Daniel J. McNeff as managing member and dated May 7, 2026, each with the future-effective-date line left blank, and each filed May 21, 2026 at 4:49 PM. Texas Secretary of State, Certificate of Amendment (Form 424), file number 0801596190, document 1589199740002 (“Morrow Hill, LLC” to “CM Legacy Holdco, LLC”), signed by Christopher M. Morrow, executed May 20, 2026, effectiveness option A (“effective when the document is filed by the secretary of state”), filed May 21, 2026. Reckless Ben’s Part 1, “I tracked down the thief who stole $200,000 of LEGO,” was posted to YouTube on May 21, 2026 (watch). The vendor steer to Morrow Hill, and its absence from the franchise disclosure document, is set out at this update. The “Utah Franchise Family” post, its reactions, and the group photograph shown are public on LinkedIn. The “output machines” remark by Bricks & Minifigs’ chief executive, made on the co-founder’s podcast, is covered at this update. A rename retires a name; it is not a conveyance, and this post does not assert that any asset was moved.

The BAM Map is independent reporting on matters of public concern. Nothing here is a finding of any person’s guilt; the criminal charges referenced are unadjudicated and every defendant is presumed innocent. Sources are linked so readers can check the record.  ·  Home · Map · The law · Bodycam