PRIMARY SOURCEThree name-change filings from two states, all held by this investigation
This is the plain-language version of the cited update, written to be read out loud. All three records are public. Nobody here is accused of a crime, and everyone named is presumed to have acted lawfully.
On May 21, 2026, a real-estate company in Dallas called Morrow Hill quietly changed its name to “CM Legacy Holdco.” Two things make that worth a look. First, the date: May 21 was the day Reckless Ben posted Part 1 of his video about all this, and the day Bricks and Minifigs said it had “absolutely nothing to do with this situation.” Second, Morrow Hill is the very company that Bricks and Minifigs tells its franchisees to use, and its founder has called the McNeffs his “Utah Franchise Family.” And it was not alone. That same day, in Utah, the McNeffs’ own asset-protection company did the same thing to itself, twice. All three had been signed ahead of time, and all three took effect that same day.
Each company did the same simple thing: it renamed itself to a leftover. “Legally Mine” became “LM Oldco.” Its tax and accounting arm became “LMTA Oldco.” “Morrow Hill” became “CM Legacy Holdco.” “Oldco” and “Legacy” are the names you give the empty shell you are walking away from. That matters most for the first two, because this exact move is what the McNeffs’ company sells. Legally Mine’s whole pitch to doctors is: set your things up so that if someone sues you and wins, they still cannot reach your money. On May 21 the company that teaches the move did the move to itself.
If you want a name change to take effect on a certain day in the future, the forms give you a box for it: just write that future date in. Do that, and it does not matter what day you actually turn the paper in. None of these three used that box. All three were left to take effect “when filed.” So the day each one took effect was decided by one thing only: the day somebody chose to walk it in. All three chose the same day, May 21.
On the Utah side it is even clearer. Those two were signed on May 7 and then held for two full weeks, and then filed together in the very same minute, at 4:49 in the afternoon on the 21st. Signed early, sat on, and let go right on the day Part 1 was posted. The Texas one was signed on May 20 and filed the next day, a quicker turn, but the same idea: sign first, file on the 21st.
Morrow Hill is not a random company. It is the real-estate firm that Bricks and Minifigs points new franchisees toward in its private sign-up materials, something this site has already shown, and something the official franchise paperwork never mentions. And it is friendlier than just business. Morrow Hill’s co-founder has posted in public, tagging the McNeffs and Bricks and Minifigs by name, that Utah is “the new Franchising Hub” and calling the whole group his “Utah Franchise Family.” So on the day the McNeffs’ asset company dropped its name, the outside vendor that calls them family, and that BAM sends its franchisees to, dropped its name too.
To be fair. Changing an LLC’s name is legal and common, and a name change does not by itself move any money; these filings rename the companies, nothing more. The three are separate public acts, and what the records show is the same move on the same day, not proof that the people who signed them talked to each other. That they planned it together is a reasonable question, but it is not proven, and this post does not claim it. Morrow Hill also took in an outside investment back in April, which gives it a normal business reason to move to a “legacy” company that the two McNeff renames do not have, though it still signed on May 20, a month after that deal and right before filing. And “same day” is certain for all three, while “same minute” is only certain for the two Utah ones. This site is not neutral about BAM and says so; all three records are public, and everyone named is presumed to have acted lawfully.
This is the plain-language edition. The full version, with every filing number and the exact wording, is here. · Home · All updates · The law