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Update · July 23, 2026

The entity swap

The corporations behind the Keizer and Eugene stores are dead in Oregon’s registry, and neither ever filed an annual report. What replaced them are two LLCs that name no franchisee: one named for a forest, one with the franchisor’s own initials fused into its name. And on the filing behind the Eugene store, where the seized collection has been reselling, the franchisor itself is written in as a member. Both entities were organized from the franchisor’s own address and signed, under penalty of perjury, by the same hand.

CONFIRMEDthe two-generation registry record at both store addresses: two named corporations that never filed an annual report, two administrative dissolutions, two replacement LLCs, from the Oregon Secretary of State’s own pages, retrieved live July 23CONFIRMEDthe Eugene LLC’s members are Matthew McNeff and “BAM FRANCHISING, INC”; the Keizer LLC’s manager is Matt McNeff; the filings themselves give one Provo suite line as the address for all of themCONFIRMEDno BAM Franchising from any state is registered in Oregon today; the only one ever registered there has been dead since June 27, 2024; and no assumed business name ties “Bricks & Minifigs” to either store address, the only active ones belonging to the unrelated Canby storeCONFIRMEDboth entities’ Articles of Organization were signed, under penalty of perjury, by the same organizer, Adam N Brimhall, filing from the franchisor’s own Provo address; on the Eugene entity none of the three organizers is the franchiseeUNRESOLVEDwhat the replacement LLCs do, who holds what share, and which state’s “BAM Franchising, Inc” the member line names

Oregon Secretary of State Business Registry entity pages for Willamette Forest Ops LLC, BAMFSALEM LLC, Eugene Baker Bricks Inc., Salem-Baker Bricks Inc., and BAM Franchising, Inc., plus registry name searches described below, all retrieved July 23, 2026. Who took the stores over is in the Baker Bricks update; the trucks are in the second U-Haul; the resale record is in the Keizer file.

The last two pieces followed the trucks and the storage. This one follows the paperwork. When Brandon Best took over the Keizer store and took on the Eugene store, each got an Oregon corporation with his name on the filings: Salem-Baker Bricks Inc. and Eugene Baker Bricks Inc. Both are now dead. Neither ever filed the annual report that keeps a company alive; the state dissolved each in turn. In their place, at the same two store addresses, stand two new LLCs. Neither names Brandon Best. Both give the same Provo, Utah suite line as home. And the Eugene filing lists two members: Matthew McNeff, and the franchisor itself.

The Eugene filing CONFIRMED

Willamette Forest Ops LLC was organized on June 4, 2026. Its registry page, as it stands today, reads:

Principal place of business780 Blair Blvd, Eugene, OR 97402. The Eugene store’s address, the store whose own website has been listing sets matching the seized Mansell collection since December 2024.
MemberMatthew McNeff, at 4844 N 300 W Ste 202, Provo, Utah.
Member“BAM FRANCHISING, INC”, at the same suite: 4844 N 300 W Ste 202, Provo, Utah.
Mailing address4844 N 300 W Ste 202, Provo, Utah. The LLC behind an Oregon store gets its mail at the address its own filing gives for the franchisor.

So the franchisor’s name is on the membership line of the company at its franchisee’s store. Not as landlord, not as lender, not as licensor. As member, which in an LLC means owner. How much of it, the filing does not say. And one name is absent that BAM’s own 2026 disclosure document, issued in the spring, lists as the operator of this store: Brandon Best appears nowhere on the record.

The Keizer filing CONFIRMED

BAMFSALEM LLC was organized on November 4, 2025. Its principal place of business is 3670 River Rd N, Keizer, OR 97303, the store that was taken over on November 14, 2024. Its manager is Matt McNeff, at 4844 N 300 W Ste 201, Provo, the suite next door to the one on the Eugene filing. No members are listed on the page. Again, no Best.

The name deserves a moment. BAMFSALEM is one fused word, and it reads naturally as BAMF, Salem: BAM Franchising, Salem, the franchisor’s initials welded to the city INFERENCE. No filing says what the letters stand for. What is not a matter of reading is this: because the word is fused, a word search of the registry for “BAM” does not return it. This site ran that search on July 23; it returns 108 names, and BAMFSALEM LLC is not among them. The company at the taken-over store carries the franchisor’s initials in a form the registry’s own search does not surface CONFIRMED.

Who organized them CONFIRMED

The one-page summaries name the members and the manager. The founding documents name who created them, and both are public images in the state’s records system, each signed under the filing’s penalty-of-perjury declaration. They were built by the same hand.

Willamette Forest Ops, the Eugene entity, lists three organizers, and every one of them gives the franchisor’s Provo suite as their own address: Adam N Brimhall, Zach Giles, and Gabriel McNeff. The person the form calls the one with direct knowledge is Matthew McNeff. The initial members, stated on the document itself and not merely on the summary, are BAM Franchising, Inc and Matthew McNeff. The signature line reads Adam N Brimhall, Organizer, dated June 3, 2026, the day before the filing. Not one name on the founding document is the franchisee.

BAMFSALEM, the Keizer entity, filed seven months earlier, carries a single organizer on the same penalty-of-perjury signature line: Adam N Brimhall again. One person organized and swore to both replacement store entities.

Adam Brimhall is not new to this story. His is one of the two witness statements the company assembled against the journalist, the smoke-shop account, where this site identified him, by several accounts, as the son of BAM’s chief financial officer, Reed Brimhall. So the paperwork that placed the franchisor’s equity inside the Eugene store, and the chief operating officer over the Keizer store, was organized from the franchisor’s own address and signed by the chief financial officer’s son.

Which BAM Franchising? CONFIRMED UNRESOLVED

Start with what is ordinary. An out-of-state company does not need an Oregon registration to hold a membership interest in an Oregon LLC, and the registry marks any name it cannot link to an Oregon record “Not of Record,” as it does on this filing. The member is presumably the operating BAM Franchising, the Delaware corporation. Nothing about the form of the line is irregular.

Two facts survive the ordinary reading intact. First, the independence claim does not care about the state of charter: whichever BAM Franchising it is, the franchisor holds member equity in the entity at its franchisee’s store address. Second, the name’s condition in the public record. Search this registry for “BAM Franchising,” active and inactive together, and exactly one company has ever existed: BAM Franchising, Inc., registered April 29, 2011, president Ammon McNeff. Oregon administratively dissolved it on June 25, 2020; it was reinstated. Dissolved again June 29, 2023; reinstated again. Dissolved a third time on June 27, 2024, and never reinstated: dead five months before the repossession described in BAM’s own sworn complaint was carried out at Keizer. No BAM Franchising from any state has qualified in Oregon since. And the company’s currently claimed home is Delaware, where this site has already reported it delinquent on its franchise tax. So the membership line is ordinary in form and strange in substance: it names a company that is dead in the one state where these stores stand, delinquent in the state it claims as home, and registered in Oregon under no charter at all. Which one signed, the filing does not say.

The swap, store by store CONFIRMED

Eugene
780 Blair Blvd
Eugene Baker Bricks Inc., incorporated August 21, 2024, Best as president and secretary, Joshua Aaron Johnson named in the articles → never files an annual report → administratively dissolved October 23, 2025 → seven months in which the corporation at that address is dead and its successor does not exist → Willamette Forest Ops LLC, June 4, 2026, members McNeff and BAM Franchising.
Keizer
3670 River Rd N
Salem-Baker Bricks Inc., incorporated November 15, 2024, the morning after the takeover, incorporator Brandon Thomas Best → never files an annual report → BAMFSALEM LLC appears at the same address on November 4, 2025, while the corporation still stands → ten weeks later, January 15, 2026, the state dissolves the corporation.

The pattern reads the same at both addresses: a corporation named for the venture and signed by the franchisee, left to die by non-filing, and a successor that names no franchisee and routes every address to the franchisor’s own building.

The names on no register CONFIRMED

One more absence. Oregon also registers the names businesses trade under. Search this registry for “Bricks & Minifigs” and eleven registrations exist in the state’s history. The only active ones belong to the Canby store, the brand’s original Oregon location, registered to its own unrelated owner. No assumed business name ties “Bricks & Minifigs” to 780 Blair Blvd or to 3670 River Rd N. Not before the takeover, not after the swap. Two stores have traded under that sign for years, through four entities, and the trade name on the door is registered to none of them. Even the brand’s own birth certificate in this registry, Bricks & Minifigs, Inc., is dead, like the BAM Franchising record beside it.

The whole clock

The registry moves did not happen in silence. While the paper moved, the company was posting, suing, and revising, and the journalist whose reporting it was answering kept publishing. Here is the record on one clock, plane by plane: what moved on the road, what moved in the registry, what the store was selling, what the channel released, and what the company said while it all moved. Every statement row is a public, dated snapshot, archived and compared in the statement-edits update and the four-versions update; every channel row is a public upload with its date and title as posted.

Apr 29, 2011
The registry
The brand is born in this registry: BAM Franchising, Inc. registers in Oregon, president Ammon McNeff, beside the brand’s original Bricks & Minifigs, Inc. Both records are dead today. CONFIRMED
2020 & 2023
The registry
Oregon administratively dissolves BAM Franchising twice for non-filing; it is reinstated both times. CONFIRMED
May 29, 2024
The road
A reviewer signed “Brandon B” leaves a move-in review at a Salem self-storage facility, five months before the takeover: the storage units. INFERENCE
Jun 27, 2024
The registry
Oregon dissolves BAM Franchising, Inc. a third time. It stays dead. CONFIRMED
Aug 21, 2024
The registry
Eugene Baker Bricks Inc. is incorporated at 780 Blair Blvd, Best as president, Johnson named in the articles, three months before the takeover. CONFIRMED
Sep 5, 2024
The road
A travel trailer sits at Josh Johnson’s American Fork property in a dated aerial. BAM would later say a camper was moved to Oregon “in anticipation” of the takeover; whether it is the same trailer is not established. INFERENCE
Oct 24, 2024
The road
Best rents the first U-Haul out of Eugene and drives about 180 miles: the second U-Haul. CONFIRMED
Nov 14, 2024
The road
The Keizer store is taken over; the second U-Haul drives 186 miles. CONFIRMED
Nov 15, 2024
Road & registry
The truck comes back to Eugene at 12:41 a.m. The same day, Salem-Baker Bricks Inc. is e-filed at the taken-over store’s address. CONFIRMED
Dec 2024 → May 2026
The store
Sets matching the Mansell collection list on the Eugene store’s website, a few at a time, month after month: the Keizer file. CONFIRMED
Jan 6, 2025
The road
“Brandon B” closes out a storage unit at the same Eugene U-Haul lot that rented the October truck. INFERENCE
Oct 23, 2025
The registry
Oregon dissolves Eugene Baker Bricks, which never filed a report. The store keeps selling. CONFIRMED
Nov 4, 2025
The registry
BAMFSALEM LLC is organized at the Keizer store’s address, manager Matt McNeff, Provo, organizer and signatory Adam N Brimhall. CONFIRMED
Nov 15, 2025
The road
Best’s next U-Haul rental, a year after the first two. CONFIRMED
Jan 15, 2026
The registry
Oregon dissolves Salem-Baker Bricks, which also never filed a report. CONFIRMED
Mar 11, 2026
The police
American Fork officers raid the journalist’s home, five in custody, the department’s own cameras rolling. The date is stamped in the cameras’ own file metadata; the raid’s reconstructed record is in the lieutenant’s calls and the bodycam archive. CONFIRMED
Spring 2026
The filings
BAM’s 2026 disclosure document, issued before the end of March, lists Brandon Best as operator of both Oregon stores. CONFIRMED
May 21, 2026
Channel & statements
Reckless Ben uploads “I tracked down the thief who stole $200,000 of LEGO,” an 85-minute video. The same day, BAM posts its note on the Salem store: consignment deals are “expressly prohibited” under the franchise agreements. Version one. CONFIRMED
May 27, 2026
Court & statements
BAM sues and attaches the May 21 note to its complaint. Within a day, the live version of the note grows the spine of the company’s public defense; the court’s copy is the version without it: the statement edits. CONFIRMED
May 29 & 30, 2026
Police & channel
On May 29 the department publishes the bodycam of his own cases to the world, footage he had paid $1,836 for and not yet received. On May 30 the channel uploads “I got arrested because of legos,” a 42-minute video. CONFIRMED
Jun 4, 2026
Channel, registry & statements
One calendar day, three planes. The channel uploads “All the footage is released!” BAM publishes its “official timeline” and the press release pointing readers to it; the claim is now that consignment had “never been part of” the agreements, version two, and the timeline is later revised four times, unmarked. And Willamette Forest Ops LLC is organized at the Eugene store’s address, members Matthew McNeff and BAM Franchising, Inc, signed the day before by organizer Adam N Brimhall. In what order the three happened that day, no record says. CONFIRMED
Jun 10, 2026
The broadcast
Coffeezilla airs. In it, BAM’s chief operating officer first says there was no U-Haul, then the story changes and the camper appears. CONFIRMED
Jun 13, 2026
The statements
One day after the consignment agreement’s page airs on screen, the claim softens to “never approved.” Version three. CONFIRMED
Jun 29, 2026
The statements
BAM issues a fresh statement answering its critics, fact-checked against its own filings. CONFIRMED
Jun 30, 2026
The court
Every party signs the stipulation dropping the speech restrictions: the agreement. CONFIRMED
Jul 6, 2026
The court
The federal case is assigned to District Judge David Barlow. CONFIRMED
Jul 7, 2026
The channel
The channel uploads a 37-second video: “I can talk again!” CONFIRMED
Jul 9, 2026
The channel
The channel uploads a 47-minute video titled “Bricks and Minifigs Tried to Get Me Arrested to Stop This Video.” CONFIRMED
Jul 10, 2026
The statements
The next day, BAM’s next public statement. The consignment claim is gone. Version four: silence. CONFIRMED
Jul 21, 2026
The channel
The channel uploads “They Tried to Put Me Back in Jail,” two days before this post. CONFIRMED
Aug 3, 2026
The court
BAM’s answers are due. CONFIRMED

Read the planes against each other. Over the same fifty days that the consignment claim retreated from “expressly prohibited” to “never been part of” to “never approved” to nothing, the store paperwork completed its move away from the franchisee and toward the franchisor. And line the statement dates against the upload dates: version one landed the day the first video did. Version two landed the day of the footage video, which is also the day the franchisor’s name went onto the membership line of the Eugene store’s new entity. The final silence landed the day after a 47-minute video whose title says they tried to stop it. The words retreated while the paper advanced, and both kept the channel’s time.

What this record shows, and what it does not UNRESOLVED

The registry states names, addresses, dates, and roles. It does not state what a company does. Nothing on these pages says Willamette Forest Ops or BAMFSALEM operates a store; what the record states is a principal place of business at each store’s address, and who the members and manager are. It does not state ownership percentages. Timing matters too, and cuts both ways: the franchisor’s membership dates from June 2026, and the documented resale of Mansell-matching sets runs from December 2024 into May 2026, under the earlier entity and then past its dissolution. The membership line does not put BAM’s equity behind those past sales. What it puts on the record is the franchisor’s equity in the store now, where whatever remains of the collection sits, and its chief operating officer’s name across both stores’ paper since November 2025. As for the deaths themselves: administrative dissolution is what happens when a company misses its annual filing. Small businesses do it constantly, an unregistered trade name is a small lapse with a small penalty, and standing alone each proves carelessness, not design. What does not read as carelessness is the direction of every replacement: each swap moved a store’s paper away from the franchisee named on it and toward the franchisor’s own office.

In fairness: franchisors do sometimes step into troubled locations, and new entities formed mid-dispute can have plain commercial reasons, including a change of operator, which the registry would not record as such and which is not itself misconduct. The member line’s “Not of Record” notation is routine for any out-of-state name, and an out-of-state member does not need an Oregon registration. The disclosure document listing Best as operator was issued in the spring, before the June filing, so those two documents are a sequence, not a simultaneous contradiction. Organizing or signing a company’s formation papers is a lawful, ordinary act, and no inference of wrongdoing attaches to any organizer named on these public filings. No court has ruled on any of this. Brandon Best, Matthew McNeff, Adam Brimhall, and Bricks & Minifigs are entitled to the presumption of innocence, and nothing here is a finding that anyone committed a crime.

BAM’s public account of Keizer has one load-bearing wall: independence. Independent buyers, an independent franchisee’s store, a franchisor at arm’s length. Its own state filings now put the franchisor’s name on the membership line of the company at the store where the collection has been reselling, put its chief operating officer on both replacement entities, have the finance chief’s son organize and swear to them from its own Provo building, route both to that same building, and leave the franchisee’s name off every page, while the franchisor itself stands registered nowhere in the state where the stores stand. The wall and the filings cannot both be true, and this time the second author is the state of Oregon.

Who carried out the takeover, and what the paper looked like on day one, is in the Baker Bricks update. What drove between the stores that week is in the second U-Haul. What the collection did next is in the Keizer file.

Sources. Oregon Secretary of State, Business Registry, entity records retrieved live July 23, 2026: Willamette Forest Ops LLC (registry 2584147-97, organized 06-04-2026; PPB 780 Blair Blvd, Eugene; members Matthew McNeff and “BAM FRANCHISING, INC,” both at 4844 N 300 W Ste 202, Provo, UT, the member line rendered “Not of Record”); BAMFSALEM LLC (registry 2486981-93, organized 11-04-2025; PPB 3670 River Rd N, Keizer; manager Matt McNeff, 4844 N 300 W Ste 201, Provo, UT); Eugene Baker Bricks Inc. (registry 2300936-92, incorporated 08-21-2024, no annual report on record, administratively dissolved 10-23-2025); Salem-Baker Bricks Inc. (registry 2332041-97, incorporated 11-15-2024, no annual report on record, administratively dissolved 01-15-2026); BAM Franchising, Inc. (registry 768818-96, registered 04-29-2011, president Ammon McNeff; administrative dissolutions 06-25-2020, 06-29-2023, and 06-27-2024, reinstated after the first two only). The Articles of Organization for both LLCs are public document images in the Oregon records system: Willamette Forest Ops LLC (E-filed June 4, 2026; organizers Adam N Brimhall, Zach Giles, and Gabriel McNeff, each at 4844 N 300 W Ste 202, Provo; individual with direct knowledge Matthew McNeff; initial members BAM Franchising, Inc and Matthew McNeff; electronic signature Adam N Brimhall, organizer, dated June 3, 2026) and BAMFSALEM LLC (organizer and electronic signatory Adam N Brimhall, dated November 3, 2025; manager Matt McNeff). Adam Brimhall is identified as the son of BAM chief financial officer Reed Brimhall in the two-witness-statements update. Registry name searches, July 23, 2026: “BAM Franchising” (active and inactive) returns that single record; a word search beginning “BAM” returns 108 names, not including BAMFSALEM LLC; “Bricks & Minifigs” returns eleven registrations, the only active ones being the Canby store’s (registrant Kornish Bricks LLC), with none at either store address here, and the brand’s original Bricks & Minifigs, Inc. (767816-90) inactive; “Baker Bricks” returns only the two dissolved corporations above, so the corporations’ Utah parent has no Oregon registration either. Brandon Best is listed as operator of the Keizer store (3670 River Road N) and the Eugene store (780 Blair Boulevard) in BAM Franchising’s 2026 Franchise Disclosure Document, Exhibit F. The articles of incorporation for the two Baker Bricks corporations, naming Best and Johnson, are on file with this site. BAM’s June 4 statement and its edit history are in the statement-edits update; the consignment claim’s four versions, with archived snapshots, are in one sentence, four versions; the Delaware delinquency is in the registered-home update. Channel rows are the public uploads of the Reckless Ben YouTube channel, with dates, titles, and runtimes as posted (video IDs wscQpkcwgNU, May 21; cxZPfj8AlmY, May 30; Ih2XwNN0aVY, June 4; FszpsJhy8Dc, July 7; auf_-bVs2WA, July 9; CCpQw1Uhu38, July 21). The March 11 raid date is stamped in the department’s own Axon camera file metadata, documented with the footage in the bodycam archive and the lieutenant’s calls. The wider record: the map.

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