BAM’s chief financial officer, and the three jobs he holds at once
CONFIRMEDReed Brimhall’s public LinkedIn profile, self-reported; BAM Franchising’s 2026 Franchise Disclosure Document, Item 2; and Idaho State University’s alumni magazine. The dates are the ones he lists; the bars are drawn to scale.
Readers of this site have already met Reed Brimhall. He is BAM Franchising’s chief financial officer, the officer whose name stands behind the company’s audited numbers, and, by every public identifier, the same accountant the Securities and Exchange Commission censured in 1992. This update adds one more fact about him, and it comes entirely from a document he publishes himself: his LinkedIn profile. By his own listing, he does not hold the BAM job on its own. Right now he holds three chief titles at the same time, and for two years running he held four. Drawn to scale, his career makes the point on sight.
THE RECORD
One chair at a time, for twenty years
For most of his career, Brimhall did one job at a time. He was a senior finance officer at Washington Group International, then for a dozen years the vice president and chief accounting officer of URS Corporation, a large publicly traded engineering firm, and then, from 2015, the chief financial officer of Scentsy, the Idaho consumer-products company. One employer, one chair, in sequence. That is the ordinary shape of a finance career, and it is the taupe band on the left of the chart. Then, in 2015, the chairs stop replacing one another and begin to stack.
The three he holds now
By his own profile, three chief roles are current at the same time.
He has been chief financial officer of BAM Franchising since 2016. BAM’s own 2026 disclosure document lists him in that role, and it also names him as one of the people cleared to sell its franchises.
He has been chief executive officer of Boise Bricks and Minifigs since 2015. That is the resale store he and his wife, Brook, opened in 2016, as Idaho State University’s alumni magazine recorded, and in which he holds equity. So the same man is an owner and operator of a store inside the network and the chief financial officer of the company that franchises the network.
And he has been chief financial officer of Driven Capital, LLC, an investment company unrelated to the LEGO trade, since 2019.
Lay his Scentsy years over the top, and for the stretch from early 2019 to the middle of 2021 the count is four at once. That window is the shaded band on the chart.
ANALYSIS
Why it lands on the numbers
A chief financial officer is the person a company puts forward to vouch for its books. BAM’s franchise disclosure carries audited financial statements and a set of representations that buyers rely on, and this site has already documented strain in them: audited figures that meet most of the textbook tests for going-concern doubt while the opinion stayed clean, and an Item 3 that certified no litigation. That is the CFO’s territory. Nothing in the timeline says the overlap caused any of it, and nothing here needs it to. The chart says something simpler and sourced: the officer who stands behind BAM’s financial representations is, on his own account, at the same time running the finances of a second company and helping own and run a store inside the network he franchises.
It is also the same shape this site documented once before, when BAM’s own disclosure put Joshua Johnson in three roles at once. Overlapping chairs are not, by themselves, wrongdoing. But a reader weighing the numbers is entitled to see how many other things carry the same signature.
The fair counterpoint. Holding more than one executive title is common and lawful, and it is especially common at closely held and family companies, where a few people wear several hats by necessity. A single store’s chief executive is not carrying the load of a public company’s CFO, so four titles are not four jobs of equal weight, and the chart does not pretend they are. The dates come from a profile Brimhall maintains himself, which can lag or leave things out. None of this is a finding of wrongdoing. It is a picture of where one man’s name and time are committed, built from his own record and drawn to scale so it can be seen at a glance.
Read the full record
The threads that carry this: the store and the collection for Brimhall’s seat behind BAM’s numbers, the law for the going-concern reading and the 1992 censure, and the cast for every named person and entity with its grade. Prior coverage of the same officer: the going-concern audit and the chief financial officer and a 1992 SEC censure.
Primary sources: Reed Brimhall’s public LinkedIn profile (self-reported); BAM Franchising’s 2026 Franchise Disclosure Document, Item 2; Idaho State University alumni magazine (the 2016 store opening); and this site’s prior reporting on the going-concern audit and the 1992 SEC censure, each with its underlying document linked.
The BAM Map is independent reporting on matters of public concern. Nothing here is a finding of any person’s guilt; the criminal charges referenced are unadjudicated and every defendant is presumed innocent. Sources are linked so readers can check the record. · Home · Map · The law · Bodycam