CONFIRMED
BAM’s own franchise disclosure document, the Securities and Exchange Commission’s 1992 order, federal securities filings, and Idaho State University’s alumni record.
Every franchise disclosure document rests on a set of audited numbers, and every set of audited numbers has an officer whose name is on it. For BAM Franchising, that officer is Reed Brimhall, the chief financial officer since 2016. He is a serious finance executive with a long record: a former chief accounting officer of a New York Stock Exchange company, a former chief financial officer of one of Idaho’s largest direct-sales firms, thirteen years at a national accounting firm before that. He is also, by every public identifier, the same Reed N. Brimhall the Securities and Exchange Commission censured in 1992 for improper professional conduct on an audit, an audit in which a going-concern qualification was taken out of the report before it reached the Commission. Both of those things are a matter of public record, and this is the first place they sit side by side.
BAM’s 2026 Franchise Disclosure Document introduces him in Item 2, in the plain terms a disclosure document uses: “Reed has been the Chief Financial Officer of the Franchisor and the Franchisor’s Parent since June 2016.” The same booklet lists him among the people authorized to sell the franchises themselves, alongside the McNeff brothers. He is not a back-office name. He is the finance principal of the company and one of its sellers.
The résumé behind that title is real and easy to trace. Reed Brimhall took an accounting degree from Idaho State University in 1978 and spent roughly thirteen years at Touche Ross & Co., the national accounting firm later folded into Deloitte, rising to senior manager. He moved through a finance post at Stanford University, then served as senior vice president and controller of Washington Group International, the Boise engineering company. From 2003 to 2015 he was vice president and chief accounting officer of URS Corporation, a San Francisco engineering and construction firm listed on the New York Stock Exchange, where he was a named executive officer whose employment agreement and compensation appear across the company’s public filings until its 2014 sale to AECOM. He then served as senior executive vice president and chief financial officer of Scentsy, Inc., the Meridian, Idaho scented-products company, beginning in 2015. He is a certified public accountant, licensed over his career in Idaho, Oregon, and previously New Mexico.
The Bricks & Minifigs connection is also his own. The 2026 disclosure’s Exhibit F lists the Boise, Idaho company store as “owned and operated by an entity in which our CFO is an owner,” and Idaho State University’s alumni magazine records that Brimhall and his wife, Brook, opened that store in 2016. So the same man who signs BAM’s financial disclosures also holds equity in one of its stores.
On July 30, 1992, the Securities and Exchange Commission issued an opinion and order in a matter captioned In the Matter of Robert A. Domingues, C.P.A. and Reed N. Brimhall, C.P.A., Securities Exchange Act Release No. 34-30978. It concerns the 1985 audit of Fluid Corporation, an Albuquerque, New Mexico investment company, performed by Touche Ross & Co. Domingues was the engagement partner. Brimhall, the order states, “was the manager on the 1985 Fluid audit.”
The Commission found that the two accountants engaged in improper professional conduct under its Rule 2(e). In the order’s terms, they failed to gather sufficient competent evidential matter and to exercise sufficient professional skepticism about the value of the company’s investments, and they accepted management’s treatment of investment losses as unrealized rather than realized. And, as the order describes it, Brimhall prepared and provided to the company a revised audit report that “did not contain a going concern qualification,” dropping the note about the subsidiary’s capital deterioration, before that report was filed with the Commission, even though the qualified version had gone to the Small Business Administration. The Commission’s stated concern was the audit’s failure “to properly qualify the audit opinions… to reflect concerns about Fluid Capital’s ability to continue as a going concern.”
Both accountants were censured, and both settled the matter without admitting or denying the findings. The censure was the extent of Brimhall’s sanction; the additional practice suspensions in the order ran against Domingues, the partner, not against him. That the man in that 1992 order is BAM’s current chief financial officer is an identification by convergence rather than a self-admission, and the identifiers converge tightly: the same full name, Reed N. Brimhall; the same profession, certified public accountant; the same firm, Touche Ross, in the same era; and, decisively, a New Mexico license and a New Mexico audit engagement during that Touche Ross tenure, matching the Albuquerque audit the order describes.
Reed Brimhall already appears elsewhere in this record for reasons that have nothing to do with 1992. His Item 2 biography is the one that says he is chief financial officer “of the Franchisor and the Franchisor’s Parent,” a line that sits against Item 1’s statement that the company has “no parents… required to be disclosed,” a documented internal inconsistency in the same filing. And it is his name on the Connecticut company store, BAMF Southington 1 LLC, that helps mark that outlet as company-connected rather than the independently owned store the disclosure describes. The 1992 order adds one more line to the public record of the officer who stands behind BAM’s numbers.
The fair counterpoint. The censure is thirty-four years old, arose early in a long career, and was settled with no admission of the findings. It was a censure, the least severe of the formal sanctions the Commission imposes, and the practice suspensions in the order fell on the engagement partner, not on Brimhall. Nothing in it speaks to BAM’s current financial statements or to any conduct at BAM, and it is reported here only as part of the public record of who the company’s chief financial officer is. A censure long ago is not a finding about anything today.
The sections that carry the related threads: The law for the Item 1 and Item 2 contradiction, The store for the company-store structure, the cast for every named person and entity with its grade, and the map for how they connect.
Primary sources, all public: BAM Franchising’s 2026 Franchise Disclosure Document (Item 2 officer biography and Exhibit F); the Securities and Exchange Commission’s opinion and order, Release No. 34-30978 (July 30, 1992); the public securities filings of URS Corporation and Washington Group International; and Idaho State University’s alumni record.
The BAM Map is independent reporting on matters of public concern. Nothing here is a finding of any person’s guilt; the criminal charges referenced are unadjudicated and every defendant is presumed innocent. Sources are linked so readers can check the record. · Home · Map · The law · Bodycam