CONFIRMED
This is the plain-language edition of BAM’s chief financial officer. Same facts, same grade, none of the case or filing numbers, and nothing hidden in boxes. Every claim below is stated again on the cited edition with its full sourcing attached.
Every company that sells franchises has to hand buyers a disclosure booklet, and that booklet is built on audited financial numbers. Somebody’s name goes on those numbers. At BAM, the LEGO resale franchise, that person is the chief financial officer, Reed Brimhall. He is a serious money man with a long career: he ran the books at a big publicly traded company, ran the books at one of Idaho’s largest sales companies, and spent thirteen years at a national accounting firm before any of that. And here is the part that had not been put next to his name until now. By every public detail that can be checked, he is the same accountant the government’s securities regulator formally disciplined back in 1992, for his work on an audit where a warning about the company’s survival got taken out of the report before it went to the government. Both of those things are public record. This page is just the first time they sit together.
Start with the man himself, because it matters who is vouching for the numbers. BAM’s own 2026 booklet says Reed Brimhall has been its chief financial officer since 2016, and it also lists him as one of the people cleared to sell the franchises, right alongside the McNeff brothers who own the place. He is not a clerk in the back. He is the finance boss and a salesman for the brand.
His career backs that up. Accounting degree from Idaho State in 1978. Thirteen years at a national accounting firm, Touche Ross, the one later swallowed into Deloitte, where he made senior manager. A finance job at Stanford. Then senior vice president and controller of a Boise engineering company. Then, from 2003 to 2015, the chief accounting officer of a New York Stock Exchange company called URS, a big engineering and construction outfit, where he was a top named officer right up until it was sold in 2014. After that, chief financial officer of Scentsy, the Meridian, Idaho scented-products giant, starting in 2015. He is a licensed CPA. This is a heavyweight finance résumé, not a hobbyist’s.
And the LEGO tie is his own, too. The 2026 booklet says the Boise, Idaho company store is owned by “an entity in which our CFO is an owner,” and his old university’s alumni magazine says he and his wife, Brook, opened that Boise store in 2016. So the man who signs off on BAM’s finances also owns a piece of one of its stores.
Now the old file. In the summer of 1992, the government’s securities regulator issued a formal order against two accountants: an audit partner named Domingues and a manager named Reed N. Brimhall. It was about a 1985 audit of a New Mexico investment company called Fluid Corporation, done by the firm Touche Ross. Brimhall, the order says flatly, “was the manager on the 1985 Fluid audit.”
What the regulator found is worth saying in plain words. The auditors did not do enough digging or ask enough hard questions about what the company’s investments were really worth, and they went along with the company calling its losses temporary when they were not. And here is the striking part: Brimhall wrote up a new version of the audit report that took out the “going concern” warning, the auditor’s formal flag that a company may not survive, and dropped the note about the subsidiary’s crumbling finances, before that cleaned-up report was filed with the government. The fuller, warned version had already gone to a different federal agency. The regulator called all of this improper professional conduct.
Both accountants were censured, which is a formal black mark on the record, and both settled without admitting or denying it. Say the fair part plainly: a censure was the whole of Brimhall’s punishment. The tougher penalties in that order, the suspensions, hit the partner, not him. And is it really the same guy who is now BAM’s CFO? Not from a confession with his name on it, but from the details lining up, and they line up tightly: same full name, Reed N. Brimhall; same job, CPA; same firm, Touche Ross, same years; and the clincher, a New Mexico accounting license and a New Mexico audit in exactly that stretch of his career, matching the New Mexico audit the order is about.
Two honest things at once. Reed Brimhall already shows up in this record for reasons that have nothing to do with 1992: his own official bio is the one that calls him CFO of the company “and the Franchisor’s Parent,” which quietly contradicts another page of the same booklet that says the company has no parent at all, and it is his name on the Connecticut store that marks it as company-connected rather than the independent shop the booklet describes. The 1992 order just adds one more line to the public file on the man who stands behind the numbers. At the same time, that order is thirty-four years old, came early in a long career, was settled with no admission, and says nothing about BAM’s books today. An old black mark is not proof of anything now. It is simply part of who the company’s finance chief is, on the public record.
Every fact here is stated again with its sources and documents attached: start with the cited edition of this update, then The law for the booklet’s contradiction, The store for the company-store setup, the cast for every name and grade, and the map for how it all connects. If someone asks “says who?”, the answer is one click away.
Primary sources, all public: BAM Franchising’s own 2026 franchise booklet; the securities regulator’s 1992 order; the public filings of the New York Stock Exchange company he helped run; and his university’s alumni record.
The BAM Map is independent reporting on matters of public concern. Nothing here is a finding of any person’s guilt; the criminal charges referenced are unadjudicated and every defendant is presumed innocent. Sources are linked so readers can check the record. · Home · Map · The law · Bodycam