CONFIRMEDMessages reconstructed from Bricks and Minifigs’ internal Slack. The company officer is named by her job title only, because she wrote in her official role; every individual name and the owners’ identities are withheld.
This is the plain-language version of the cited update, written to be read out loud. The company’s own words are quoted below, unchanged.
There is a question people keep asking about Bricks and Minifigs. Who really owns it. In July, a YouTube channel called Total AFOL made a video about it, and named a man named Reed Brimhall, calling him a silent partner in the company. This site has already reported who Reed Brimhall is. He is the company’s chief financial officer, the person in charge of its money. And when that video reached the company’s own private chat, the company answered the question itself, without meaning to.
An owner posted the video into the company chat. Another mentioned that a second reporter, BJC, was, in their words, really digging into the Brimhalls right now. A few owners made jokes. One said everything about the BJC livestreams offends me. And then the company’s own Marketing Director, the person whose job is to speak for the brand, wrote the line that matters. She said, I like how this begins by framing Reed as a silent partner, as if he is not the CFO.
Read her sentence slowly, because it does more than she meant it to. The video called Reed Brimhall a silent partner. Her complaint is not that the video went too far. Her complaint is that it did not go far enough. Silent partner, to her, is too small a word, because he is the CFO. She is not arguing that he stays out of the company’s money. She is annoyed that anyone would pretend he does. So the company’s own spokeswoman and the reporters she is making fun of end up in the same place. Reed Brimhall runs the money at Bricks and Minifigs. Everyone in the room agrees. The only disagreement was whether that was supposed to be a secret.
This site is independent. It is not owned by, run by, or affiliated with BAM. The officer here is named by her job title only, because she wrote in it. It quotes the company’s own words the way it quotes all its sources.
This is a plain-language retelling. The reconstructed messages, the exact quotes, and the links are in the full update. Nothing here is a finding of law.
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