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Update · August 30, 2026

BAM’s board of directors is adding “outside board members” and “a franchisee voice.” The CEO offered it as the settlement’s first proof of change: “two accepted… We are waiting on a third.”

At BAM’s Q3 town hall, a franchisee audited the company’s settlement announcement: it said changes had been made, so where are they, and “what has actually been done?” The chief executive’s first exhibit was the board of directors: “the change to having outside board members,” and “a franchisee voice” on it. Two seats accepted, a third pending, the names not yet given to the room. A remediation is also a description of what it remediates. Until this change, on the CEO’s own framing, the board that presided over everything on this record had neither.

PRIMARY SOURCEthe audit question, submitted by a franchisee: the settlement announcement “stated that changes have been made… What has actually been done? If not, what timelines exist?”PRIMARY SOURCEthe CEO’s first exhibit: “the change to having outside board members as a part of the, um, the board of directors” and “a franchisee voice” on it; status, from his trust remarks: “two accepted… We are waiting on a third”CONFIRMEDthe same governance promise closed the CEO’s apology (“operational changes, governance”), and the remediation pattern matches the intake changes already on the record: each fix dates the defect it fixes

The audit question

It came through the queue, read by the marketing director, and it treated the company’s settlement announcement as a claim to be checked:

“The company stated that changes have been made announcing the settlement. Where are those changes? What has been enacted? Where are they shared or posted? What has actually been done? If not, what timelines exist?”

A franchisee’s submitted question, read at BAM’s Q3 town hallPRIMARY SOURCE

The question is this site’s method, applied from inside: a company statement, held against the ledger of what was “actually” done. The room now audits its own franchisor’s announcements.

The answer, in full

“Okay. Um, yeah, great, great question. Um, one of those, I think I already alluded to a little bit, and that is the, the change to having outside board members as a part of the, um, the board of directors. That’s an important change. Um, and, and one of those, uh, having a franchisee voice on that, that, uh, board of directors. Um, and so then we’ve also made changes, uh, for better inventory tracking from the moment that a collection enters a store that’s being developed internally, including more standardized corporate approved disclosure forms for every transaction. Those, those are ongoing, uh, changes, um, mandatory professional behavioral, uh, and de-escalation training for our teams internally to ensure that we have, uh, leading with better empathy when somebody makes accusations or does certain things. Um, we’re working to improve that process in that system. Um, and then also improving the standardization for store transitions and making sure that that, that can be more smooth, uh, for, for stores, uh, either when they close or when they exit the system, things along those lines.”

Ammon McNeff, BAM CEO, Q3 town hallPRIMARY SOURCE

Exhibit one is the board, offered to the room for the second time that day. Exhibits two and three are intake and conduct: “better inventory tracking from the moment that a collection enters a store,” “corporate approved disclosure forms for every transaction,” and “mandatory professional behavioral, uh, and de-escalation training” for “when somebody makes accusations,” the remediations already documented here, each one dating the practice it replaces. The list’s own status word is “ongoing.”

And the list’s last item is a machine. Among the changes made because of the settlement: “improving the standardization for store transitions,” so exits can “be more smooth” for stores “when they close or when they exit the system.” The settlement arose from an exit. The change list closes by conceding that exits needed standardizing, and the structured system being built to run them is its own report.

Earlier in the meeting, in his remarks on rebuilding trust, the CEO had given the board change its status:

“Another element that, that we are continuing to, uh, work through and work on is we, we have, uh, two accepted, um, participants to our expanded board. We are waiting on a third, um, and then we will introduce the, the new, uh, board members and continue in that overall governance, um, uh, adjustment so that we can make sure that we are doing all the things that we need to in order to improve the system and, uh, and grow where we need to grow. And that, that includes bringing in outside voices, uh, as well as a franchisee voice, um, to that, uh, that process.”

Ammon McNeff, BAM CEO, Q3 town hallPRIMARY SOURCE

What the change concedes

The change is “to having outside board members.” The addition is “a franchisee voice,” one. A company does not add what it already has. On the CEO’s own framing, the board of directors that presided over the period this site documents, the eight steps its franchisees pleaded, the seizure and its police file, the intake era, the settlement itself, had no outside members and no franchisee voice. Oversight arrives after the record it would have overseen.

The proof of change offered is itself unfinished. The members will be introduced later; the room was not told who. The CEO’s own trust remarks, moments before, set the standard the announcement must meet: “making fewer promises that aren’t delivered on,” with results to be judged over “three, six, nine, 12 months.” By that standard, the board change is, in his word, a promise still “ongoing.” The seats, the names, and the charter will be checkable records. They do not exist yet.

The sentence beside it

The same meeting supplied the frame the new seats answer. Selling the company’s direction to the room, Darin, BAM’s franchise-development lead, reached for a denial:

“It’s not about building a kingdom for the McNeffs or BAM.”

Darin, BAM’s franchise-development lead, Q3 town hallPRIMARY SOURCE

The word appears once in the whole meeting: in the denial. It arrived unprompted, at the meeting where the chief executive announced outside voices joining the board. A board with no outside members and no franchisee voice is not a kingdom; it is, precisely, the structure the company has now moved to change. The denial and the remediation describe the same structure, from two directions, in one meeting.

The fair reading, and its limit. Adding outside directors and a franchisee seat is genuine reform, of a kind many franchisors never attempt, and announcing it before the seats are filled is ordinary sequencing, not evasion; recruiting board members takes time. The intake changes in the same answer are concrete and already documented. The kingdom line is emphatic reassurance in a salesman’s register, not an admission, and no one should read it as one. What the record holds: a remediation describes what it remediates; the board being fixed presided over everything this site documents; the first proof offered for “what has actually been done” is a change still “ongoing,” with the names withheld; and the standard it will be measured by, fewer undelivered promises, is the CEO’s own.

Sources. BAM’s Q3 franchise town hall, primary source: the submitted audit question, the CEO’s answer and trust remarks, and the franchise-development lead’s remark, each quoted verbatim above. The record around them is at the links: the apology’s governance promise, the intake remediations, the settlement announcement, the eight-step sequence, the police file, the intake era, and the town hall’s Q&A.

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