Interactive walkthrough, captured from the company’s help desk (originally an embedded Tango guide), reconstructed step by step:

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6This could help automate birthday party booking.
This could help automate birthday party booking.
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9This could be a variety of things ranging from birthdays, created contacts, or if a contact has a specific tag.
This could be a variety of things ranging from birthdays, created contacts, or if a contact has a specific tag.
10In this way your can split your consumers based on action and send emails tailored to specific groups. For example, if a consumer never opens your email, they could be tagged as "Inactive" and sent more promotional leaning content in hopes to engage them.
In this way your can split your consumers based on action and send emails tailored to specific groups. For example, if a
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