Interactive walkthrough, captured from the company’s help desk (originally an embedded Tango guide), reconstructed step by step:
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6This could help automate birthday party booking.

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9This could be a variety of things ranging from birthdays, created contacts, or if a contact has a specific tag.

10In this way your can split your consumers based on action and send emails tailored to specific groups. For example, if a consumer never opens your email, they could be tagged as "Inactive" and sent more promotional leaning content in hopes to engage them.

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